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We are proud to take part in the London #LegalWalk for on the 13th June.
We can’t wait to walk shoulder to shoulder with thousands of other legal professionals in support of #accesstojustice. The London #LegalWalk is the largest fundraising event in the legal calendar. To support us, please visit our fundraising page:
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is taking part in London Legal Walk, walking the 10km route on the 13th June, and raising money in aid of free legal advice agencies. We’re proud to be taking part in this year’s London Legal Walk on 13 June to help raise funds for the London Legal Support Trust which aims to ensure access to justice for all. Over 100 free legal advice charities are supported by this event every year. Are your posts not getting the attention of key influencers and decisionmakers? Include their handles in posts going forward and engage with their posts to draw more attention to your content.We’re taking on 10k for justice at the London #LegalWalk this June. Is no one clicking on your call to action link? Make sure the link actually works and is entered in correctly in the post. Are some images getting more engagement and performing much better than others? Increase your usage of those and table the rest. Track metrics in the analytics page of each social media platform on a consistent basis and use that information to adjust your strategy accordingly. When rolling out any social media campaign/cause, use metrics to watch to determine effectiveness of your team’s efforts. When uploading videos, make sure they include open or closed captioning for deaf or hard of hearing users. When uploading visuals to social media, be sure to include alternate text to make the content accessible to low and no vision users using text-only browsers. Refer to this updated spreadsheet by SproutSocial for image size guidelines. Keep in mind that visuals should be sized according to the requirements of each platform. You don’t need any graphic design experience, it uses an intuitive drag-and-drop feature, and you get access to hundreds of customizable templates for each social media.
We recommend using Canva, a free browser-based visuals design tool.
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If your organization doesn’t have access to a professional designer to create branded visuals, don’t worry. Include a set of visual assets to accompany social media posts on all platforms, such as branded visuals or agreed-upon photos that represent the campaign. The shareability and virality of social media posts is highly dependent on the use of compelling visuals that carry an emotional impact. Hashtags unify posts and make it easy for followers to quickly find all information about your campaign (as long as your hashtag is consistently used). If this is a large campaign, consider creating a new hashtag. Search for hashtags on your selected social media platforms and select ones that are used to highlight similar issues. Recommend 4-6 hashtags for your supporters to use when sharing your campaign/cause on social media. – Instagram posts can include up to 30 hashtags, but we recommend up to 5 strong and specific hashtags Hashtags – Twitter and Facebook posts should almost always be accompanied with a visual, either as a link preview or an uploaded visual asset – Twitter posts should be no longer than 280 characters The version of each post should fit the length and tone of the different platforms. Supporters can copy and paste posts, or write their own using the same messaging, link, and hashtags. Include 4-5 sample social media posts for each platform you want to roll out the campaign/cause on (Twitter, Facebook, Instagram, etc.). – Who should people contact for more information or questions about the campaign/cause or toolkit? Sample Posts – What do you want your supporters to do? What are instructions and best practices for supporters to engage with and use the toolkit? – Are there links to news articles or related organizations to contextualize the campaign/cause? – Why is this campaign/cause important to your supporters and your shared goals? Start the toolkit with an overview and how it is designed to be used. You will share your toolkit with your supporters, advocates, colleagues and partner organizations who have agreed to help amplify your campaign/cause.Įlements of a Social Media Toolkit Purpose
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The toolkit at heart is a messaging exercise: when creating content for your social media toolkit, think about the values and interests of your audiences (who you want to take action), and how to strategically use text, visuals and interact elements to capture their attention. It is similar to a press kit for promoting a news item, but the audience is your supporters and partners, rather than journalists or media contacts. A social media toolkit contains information and resources to push out and amplify a social media campaign/cause.
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